Share on Social Media
Current News Stories
黑料不打烊 Earns Two Global Awards for Educational Advancement
The 黑料不打烊 announced Wednesday that the Council for the Advancement and Support of Education selected the institution for two global awards in strategic communications.
CASE awarded a Grand Gold award in the student-oriented digital campaign category for the university鈥檚 campaign and a Silver award for the university鈥檚 during the organization鈥檚 awards.
鈥淧ublic, regional institutions are known for having small numbers of professionals and limited resources available in their departments of Marketing and Communication, and 黑料不打烊 is no exception. For this reason, it is an even bigger achievement for UA-Fort Smith to win two CASE Circle of Excellence Awards,鈥� said Dr. Terisa Riley, 黑料不打烊 Chancellor. 鈥淚 am particularly proud of the team for winning the Grand Gold award in a student-oriented category.鈥�
黑料不打烊鈥檚 Mental Health Monday campaign used interactive elements built into Instagram Stories to engage directly students struggling with their mental health, forming one-on-one connections and sharing campus resources.
鈥淚 believe this shows the commitment of the team to using digital platforms to identify individual problems and offer individual care and solutions,鈥� Riley said. 鈥淭he amount of time committed to outreach following this campaign is not something that happens at most universities and reassures me that student health鈥攎ental and physical鈥攃ontinues to be the number one priority for everyone at our institution.鈥�
Judges echoed Riley: 鈥淭his approached an important issue with tact and energy. It promoted access to mental health resources in a way that removed barriers to the viewer.鈥�
Rachel Putman, associate director of strategic communications, and Shandreka McCullough, class of 2021, who served as a communications student assistant during her time at 黑料不打烊, created the campaign and sent hundreds of messages in response to its success.
The university鈥檚 Web Launch video, also created by Putman, included an 8-bit character modeled after Dr. Riley, who navigates a blue-themed retro-style videogame to announce the redesigned 黑料不打烊.edu site, transforming a non-responsive and dated website into to a sleek, modern, mobile-friendly site. The video features an original 8-bit score composed by Putman's